The career of Brett Eldredge has certainly been interesting so far. When it comes to condemning the worst of country music, Eldredge is given a pass. This is due to the fact that he isn’t among the worst abusers of fads in the genre, despite the fact that he made two blatant bro country songs in “Don’t Ya” and “Beat of the Music.” Part of what makes these songs a little more palatable too is that Eldredge has great vocals and is very charismatic. Not to mention the fact that he is capable of making great songs such as “Raymond.” As far as my opinion of him, I’ve never been impressed nor offended by him. He’s just kind of been there for me. Well he’s now got another attempt to catch my eye, as he just came out with his new single “Lose My Mind,” the first from his new upcoming album.
Does he catch my eye? No. In fact I think this is his worst single yet and there’s a lot going on here I want to address. First off this song is super short, coming in just over the 2:30 mark. And for the most of the song it’s just the chorus repeated over and over. It’s maddening. The song itself is about a man losing his mind over a woman and… that’s pretty much it. Eldredge sings about some woman making him crazy and how he can’t stop think about her. This is all set to a very pop, radio-friendly beat that will ensure it goes #1. There’s also a palpable undertone of the R&B sound that is infiltrating the genre right now. The rhythmic claps throughout the song annoy me too. Everything about this song is just a train wreck for me.
I don’t want to talk about the song though. I want to also talk about the music video for it, which is even worse. It’s not only bad, but it’s disturbing and creeps me out. Eldredge spends almost the entirety of the song in a straight jacket, apparently because he’s so crazy for this woman. The woman in the video of course is a hot nurse. So I see Eldredge and his team are doing the same thing A Thousand Horses did with their music video for “Smoke.” They both stuck a hot girl in the video to distract listeners from the fact that both songs are painfully boring. But hey at least “Smoke” sounds a little country. “Lose My Mind” is hardly country at all. Back to Eldredge, who is not only in a straight jacket, but has the creepiest set of crazy eyes I’ve ever seen. Seriously it freaks me out. I feel like I’m watching a horror movie trailer, yet the feeling they seem to be going for is sexy and romantic. Swing and a miss!
As I said above this song is destined to be a #1 hit. This is another “country” song where the label will sell it on the fact that the artist is hunky and funky. The rest of the mainstream audience will eat it up because it’s catchy and fun to their ears. “This isn’t bro country, so it has to be good!” Nope. This song is certainly not the worst single released this year, but it’s pretty close to the bottom of the barrel. “Lose My Mind” has a boring, done-to-death subject and instrumentation that makes it even less interesting. And no more passes to Eldredge please. He’s just as much as part of the problem in mainstream country music as Rhett and the others cashing in on the R&B trend.