Ah I finally get to review a song from this group. A few months back when I reviewed Thomas Rhett’s “Crash and Burn,” at the time Rhett was #1 on my list of bro country artists I hadn’t bashed yet to that point. So with getting Rhett out-of-the-way, a new group emerged to my #1 spot and that was Parmalee. Many like to point to Chase Rice and Cole Swindell as some of the biggest names to cash-in on bro country to become big stars, but many forget that Parmalee is right up there with them. These guys were completely unknown until their breakout hit “Carolina” in 2013, which reached #1 on the Country Airplay chart. They followed this up with “Close Your Eyes,” which reached #4 on the Country Airplay chart. This was enough to launch them into stardom. I hate both of those singles with a burning passion. “Carolina” is one of the most annoying ear-worm songs I’ve ever heard and “Close Your Eyes” is the kind of bro country I hate from the first listen. So when I saw their newest single “Already Callin’ You Mine” was rising up the airplay chart, I knew I had to review it.
I expected something truly terrible with “Already Callin’ You Mine,” but instead I actually don’t hate it as much as I thought. In fact it’s a step up from the two previous singles. Then again they had nowhere to go, but up from those singles. The instrumentation and production are very safe. It’s your standard pop country, adult contemporary sound that every artist uses when they’re looking for a sure radio hit. It’s average, but that’s better than the standard sound at country radio right now. The song itself is about a guy picking a girl up at the bar and taking her out for a drive. He wants to take the long way home and wants them act like “this ain’t our first time.” So basically it’s a hookup, parking song. This song is just brimming with creativity and originality. On top of that we get some egotism from the guy, as he says “I’m already callin’ you mine.” It’s just great how that douche-y line had to get thrown in. And how many writers did it take to write this Nobel Peace Prize-quality song? Five writers! It took five people to write a song with these lyrics. Those writers by the way are Matt Thomas, Scott Thomas, Barry Knox, Phil O’Donnell and Wade Kirby.
As I said before “Already Callin’ You Mine” is a step up for Parmalee, but don’t take that as me saying the song is good. It’s not. It’s pretty mediocre and forgettable. There was no creativity or thought put into this song. It’s the same theme, same sound, different song title. And the thing is I think Parmalee is capable of making good music. Their vocals aren’t half-bad and they could make Lonestar-type music if they wanted to make it. Instead they’re simply riding the wave of popularity in country music. Well one of the waves, as there’s a variety of crap to choose from. I don’t see this song doing as well as the previous two singles on the airplay chart, but I do think it will reach the top ten by the end of the year. Parmalee’s label Stoney Creek will be content to play the long game with this single, as I’m sure the group is working on their next album. “Already Callin’ You Mine” is the type of song I can listen to, but I would never go out of my way to hear it. It’s a song that’s just there for me.