When you think of popular country artists of the 90s, Martina McBride is undoubtedly a name towards the top of the list. After all she racked up numerous awards and scored 12 top ten hits, including four #1 songs. Just like Shania Twain, Garth Brooks and numerous others she capitalized on the more pop sounding country that soared in popularity. McBride was one of the top female acts in country music until the mid to late 2000s, maintaining a solid presence at radio. Of course in recent years older acts such as herself have been pushed off radio. McBride even lost major label status after parting ways with Republic Nashville after her lone album with them in 2011. But now she’s back on a major label, as she signed to Big Machine Label Group’s NASH Icon label. Alongside other 90s stalwarts Ronnie Dunn and Reba, McBride looks to recapture mainstream attention with the backing of the NASH label. McBride has just released her single under her new label is “Reckless,” the lead song from her new upcoming album.
This is a song that McBride fans are going to instantly love, as it harkens back to McBride’s music in the mid to late 90s. You’ll recognize right away the lingering piano and acoustic guitar that stays present throughout the song. This is combined with the lightweight, pop production that makes the song feel a little flimsy, but also allows McBride’s vocals to be the focal point of the song. The song itself is about a reckless woman who is thankful and a little surprised for the man in her life loving her. She says he has to be a little reckless himself to be with a woman like herself. And if you think this theme sounds boring and uninteresting I would agree with you. Whether you look at the lyrics or production, there’s just not a lot of meat to the song. Martina herself sounds a little quiet, which is weird because McBride has such powerful voice. Everything about this song just feels half-baked.
Martina McBride is undoubtedly capable of producing better music than “Reckless.” I’m a little shocked this was chosen as a lead single, as I would think they’d have chosen a power love ballad to be the lead single. This would play right into McBride’s wheelhouse and would give her a great chance at getting noticed at radio. Cam and Jana Kramer proved over the last year radio will accept these types of songs. Then again Ronnie Dunn played to his strength with his lead single and stalled out at radio, while Reba attempted to hawk the current popular sound and failed to gain much traction too. I see the same thing happening to McBride, which is a shame because female country artists are gaining a lot of traction right now at radio. You can only hope the album is better. Only Martina McBride fans will find “Reckless” to be worth the time, while the rest of us will hear it once and forget about it within a week.