After a couple of weeks of speculation, The Band Perry and Big Machine Label Group have officially parted ways, as announced on Tuesday March 1st. All this is in light of a failed rebranding process for the band, trying to become a pop anthem powerhouse. After balancing pop and country throughout their first two albums, including some great country songs in “If I Die Young” and the Glen Campbell cover “Gentle on My Mind,” The Band Perry released “Live Forever” as the jump-start for their pop move. “Live Forever” charted poorly, barely scratching the surface of the top 30 before stalling and dropping out.
Reactions to “Live Forever” were mostly negative, and the band’s upcoming album Heart + Beat was delayed, apparently to schedule a collaboration with Nikki Minaj, though that was only a rumor. The band then revealed another song from their new pop arsenal, the hilariously pop/hip-hop anthem “Put Me In The Game Coach.” That song sounded like a forgotten song from Disney’s High School Musical. Saving Country Music dutifully documented the head scratching saga of The Band Perry’s failed move into pop. As the band’s videos disappeared from the internet for 24 hours, then reappeared, many began to wonder if The Band Perry and BMLG were done with one another. And now we know they are.
The group’s turn to pop was doomed to fail from the get-go. It seems either they didn’t know what made good pop music, or the producers didn’t know what to do with them. Either way, the idea of turning from country to pop with a feel-good motivational anthem was the wrong choice. Grady Smith said it best back in December:
Country stars trying to go pop always forget that the alluring nature of pop has everything to do with youth, sex, rebellion, and danger.
— Grady Smith (@gradywsmith) December 11, 2015
The Band Perry thinking pop fans want suburban soccer mom music dolled up with EDM beats and lasers is such a glaring miscalculation.
— Grady Smith (@gradywsmith) December 11, 2015
Aside from the fact that the songs were terrible, there’s a few of reasons why this turn to pop with the help of a major label has failed. The first could simply be that The Band Perry just isn’t an attractive pop sell. The reason why Taylor Swift’s move to pop has worked is because Taylor Swift developed a fan base who will buy anything she records, even 8 seconds of white noise. Taylor Swift fans idolize Taylor Swift because she’s more than just a singer and songwriter. She was a pillar of strength and comfort for young, teenage girls struggling through high school, and as that initial fan base has grown, so has Taylor’s music. The Band Perry doesn’t have any kind of core fan base, nor are they anything more than just a singing group to those fans.
Secondly, The Band Perry tried too much too soon. The group was just coming off a Grammy award for their recording of the folk country “Gentle on My Mind.” From a business standpoint, how do you not try to capitalize off that? And I’m not saying that every song they recorded needed to sound like “If I Die Young” or be a folky style of country. However, if you want to move to pop and have never really had a true pop song, wouldn’t it make more sense to test the waters with a pop song as an album cut/future single?
As opposed to having “Live Forever” has the lead off single for the third album, maybe they should have had something along the pop-country lines of Kelsea Ballerini as a lead off single, then drop “Live Forever” as a second single after the album is released to first gauge reactions to the song. I understand that releasing the song ahead of the album does gauge reactions and help the label predict the album’s success, just as they did. But if you went with my devil’s advocate scenario, I would think it would make the transition easier, and it would almost guarantee an album release by having a radio pleasing pop country single to rally behind before moving into 100% pop territory. That’s exactly what the Zac Brown Band did with “Homegrown” before eventually sending “Beautiful Drug” to radio.
We don’t know who spearheaded this whole move. Did The Band Perry want to be a pop group selling out arenas with generic anthems, or did the decision makers at Big Machine Label Group want another crossover artist under their belt? From what we know about how these major labels work, I think it’s more likely than not that the latter was the case, and the group was contractually obligated to play along. That’s just a theory and I could be 100% wrong.
Regardless of who was the driving force behind the move, the fact is that the move didn’t work. It was poorly planned, poorly executed, and a majority of people didn’t latch onto the idea. What’s next for The Band Perry is anyone’s guess. The group members remain in high hopes for their future. A release from the label’s chains should allow for them to make the music they want to make. Hopefully that music is the more country stylings the band has brought us over two albums. If that music is the pop direction they were headed, then at least The Band Perry should be able to release that music to their fans who want to hear it. For right now though, the soap opera of The Band Perry has appeared to reach its conclusion while we wait to see what the future holds for this country trio.
Upcoming/Recent Country Music Releases
- Loretta Lynn will release a new album called Full Circle tomorrow.
- Texas Country singer turned mainstream Granger Smith will release his newest album Remington tomorrow.
- Chris King’s Animal was pushed back to a release date on March 11.
- Randy Houser’s newest album, Fired Up, will be released on March 11 as well.
- On March 18, the Dave Cobb produced Southern Family will be released.
- Jake Owen’s newest single will be called “American Country Love Song.”
- Wade Bowen has announced a new album called Then Sings My Soul. The album will be available for pre order starting tomorrow and released on March 18th.
- Kelsea Ballerini’s newest single will be “Peter Pan.”
Throwback Thursday Song
“Colder Weather” by Zac Brown Band – This 2011 single from Zac Brown Band is easily my favorite song from the group. I would even make the argument that “Colder Weather” is one of the best mainstream singles from the past decade. And if you haven’t heard it, the song’s cowriter, Levi Lowrey, performs the song with a third verse that didn’t make it into the Zac Brown Band recording.
Non-Country Suggestion of the Week
“Waves” by Miguel feat. Kacey Musgraves – “Waves” is a song off Miguel’s third album, Wildheart. Miguel released a 5 song EP with various remixes of his original song, including this one where Kacey Musgraves provides vocals. I like this remix, and Kacey sounds great singing R&B.
Tweet of the Week
Let’s make sure we get it right this time, America. 🇺🇸
— The Secret Sisters (@thesecretsister) March 1, 2016
Am I allowed to write in candidates when I vote in November? A Willie Nelson presidency would seem to bring promises of better country music!
Two Maren Morris iTunes Reviews
I don’t get the critique of the first one. Hippie? That’s your only complaint? That’s a stupid reason to hate an EP. The second review though is one I agree with. Maren Morris has a unique vibe to her music that I’m on board with.