When you see the title of a song is “Noise,” there’s one thing that immediately comes to mind: if this is bad, at least its titled properly. In fact if I saw this was a Sam Hunt song, I would think, “Finally, he’s appropriately labeled his music.” But instead it’s Kenny Chesney and you unenthusiastically hit play. You won’t find a better definition of a mediocre to middle of the road artist than Chesney. After a decade or so of ripping off Jimmy Buffett, Chesney said he was getting more serious with his last album in 2014, The Big Revival. And….it was just the same old stuff from Chesney. Of course that didn’t prevent everyone from tooting its lead single “American Kids” as some deep and thoughtful commentary on the everyday person. I lost track of how many Song of the Year award nominations it netted. I can’t believe how much credit Chesney gets from fans and awards shows and how they blow his importance out of proportion. It isn’t too tough to make breezy, radio-friendly music. I think though the main reason he gets a pass from everybody is because he never makes outright terrible music, which has always been the secret allure that makes people like his music (along with Chesney being a pretty nice guy himself). He’s safe, clean and just enough fun for the average, casual listener. None of what I said above changes with his new single “Noise.”
Upon first listen you think this song is kind of good. Then you listen to it more and you realize this is “American Kids” 2.0. Once again Chesney has crafted the absolute perfect song to get people to fall over heels about. When they finished recording “Noise” (written by Ross Copperman, Shane McAnally and Jon Nite), I can imagine the dollar signs appeared in Chesney and his label’s eyes because this has hit written all over it. The song is about how in the world today we’re surrounded by so much noise from the media, to people actually shouting at each other to social media. Yet no mention of country radio? I feel like they contribute a lot of noise… Anyway the message of the song is people are so enamored by these distractions that they can’t focus on what really matters in life. This message is nice enough, but the song really doesn’t expand upon this. It explores the topic in a shallow manner, when you could delve into this a lot more and create an interesting song. It’s perfect timing too with the presidential coverage at full steam, something Chesney admitted was the reason he wanted to release this song now. It’s a shrewd move on his part.
“Noise” isn’t a bad song at all, but I certainly wouldn’t call it good either. Like most Kenny Chesney songs, it had a chance to be good and really explore an interesting topic. Instead it settles for good enough and I’m just left wanting more from Chesney again. As I said above, a lot of people are going to love this song and I’m going to catch flack for not giving it a lot of praise. Sorry I see Kenny Chesney’s music for what it is and why it’s made. If you enjoy Chesney’s music good for you. I can enjoy it too when I’m sitting on a warm, sunny beach and I’ve had a few to drink (you can say this about most music). When I’m sober though all I hear is another just above average song that I’ll easily forget about. “Noise” makes for perfect background noise when you’re sitting in your car in traffic bored.