Review – Tucker Beathard’s “Rock On”

Tucker Beathard Rock On

Oh look, another new artist being shoved down our throats. If there’s one thing Music Row doesn’t run out of, it’s starry-eyed, young artists hoping to be big country stars and they’re willing to do whatever it takes to make it big. Nowadays they all have the perfect look that make label executives swoon and Tucker Beathard is no different. It helps tremendously too that Beathard is the son of Casey Beathard, who is a well-known country writer. As Thomas Rhett can attest, nepotism can be a big help. Beathard has been around for a few years, but is just now starting to get a big push as he’s part of Big Machine Label Group’s Dot Records imprint. His new single “Rock On” is the newest pick by the On The Verge program, which ensures singles skyrocket up the airplay chart. You’ve probably never heard of it and it already is up to #30 on the Billboard Country Airplay chart.

There’s one thing that stands out clear as day right away to me when I hear “Rock On.” Tucker Beathard is a terrible singer. His voice is absolutely grating to the ears. I would describe his voice as party whiny and part jagged. He could not carry a tune in a bucket. Beathard is basically a quieter, poor man’s Brantley Gilbert as a vocalist. With a voice this bad it’s hard to even listen to the song. Speaking of the song, it’s about a man pondering about an ex who has now moved on and while he wished her the best, he still lives with the regret of not putting a “rock” on her finger. In other words, this guy is sitting around thinking about a relationship that will never happen that he blew and just repeats over and over how he should have committed. While the hook of “rock on” is catchy, that’s about the only appeal I can see to the casual listener. The song just isn’t that interesting, which was written by Beathard, his father and Marla Cannon-Goodman. The generic rock instrumentation is even more boring.

Overall “Rock On” is just another mediocre, generic song that country radio will force down listeners throats. It’s same song, different face. Even if you gave this song to a competent vocalist, the song still wouldn’t be appealing. You know you’re listening to a bad song when three and a half minutes feels like five minutes. I can see this song appealing to fans of Brantley Gilbert and other country artists who churn out rock trying to be country. Otherwise I think once the On The Verge push stops, this song will sink like a rock. Then again Chase Bryant and Lee Brice still manage to find airplay. As long as you’re willing to play the game with country radio, your song will get played. I think a better name for “Rock On” would “Turn Off,” as about 30 seconds of this song will make you want to do the latter.

Grade: 2/10

31 thoughts on “Review – Tucker Beathard’s “Rock On”

  1. Amanda April 18, 2016 / 11:10 am

    Lyrically, “Rock On” is nothing special. However, it is better than the god-awful stinkers like “Real Men Love Jesus”, anything by Old Dominion, “Burnin’ It Down”, “T-Shirt”, “God Made Girls”, and “Donkey”, among others. But what makes this so bad is the fact that Tucker Beathard cannot sing at all. He sounds like a mix between my kitten crying and nails on a chalkboard. His voice is horrific, actually.

    Liked by 1 person

  2. jb April 18, 2016 / 11:12 am

    Have been waiting for you to get around to this. I played it on the radio for the first time a couple of weeks ago and thought that he sounded like a meth dealer who stumbled into a recording studio by accident. Dude makes Brantley Gilbert sound like Josh Turner.

    Liked by 2 people

  3. Amanda April 18, 2016 / 11:55 am

    I still wonder why On The Verge can’t get behind talented artists like Mo Pitney, William Michael Morgan, and Mickey Guyton. As far back as I can recall, On The Verge has only featured two good artists: Cam and Maren Morris. A Thousand Horses were okay. Chase Bryant is okay, talented but wastes his talent on subpar crap like “A Little Bit of You”. Michael Ray and RaeLynn were absolutely god-awful. How anyone can pick RaeLynn over Mickey Guyton and Michael Ray over Mo Pitney is beyond me. “Rock On” isn’t nearly the god-awful, horrific mess that “Kiss You in the Morning” and “God Made Girls” both were, but it’s still bad. And Tucker Beathard desperately needs voice lessons. His singing is so bad that it makes Tyler Hubbard from FGL sound like Gary Allan and RaeLynn sound like Carrie Underwood.

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    • Ron April 18, 2016 / 12:02 pm

      If I recall didn’t Mickey Guyton’s single last year have really high negative call out scores? I believe that’s why it stalled around #33

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      • Amanda April 18, 2016 / 12:44 pm

        That just shows how out-of-touch country radio has become. Better Than You Left Me should have been a hit.

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    • Raymond April 18, 2016 / 1:16 pm

      While I do agree that this choice is puzzling why would you expect them to pick Mickey Guyton or Mo Pitney or William Michael Morgan (his current song is way too old to be considered) right now since well none of them have new songs. But neither Mickey Guyton nor Mo Pitney have a new song out on radio (yet). I honestly think if I was On The Verge I would’ve picked Brett Young “Sleep Without You”, it’s not a great song mind you but it’s selling very well given it’s AirPlay. I do think when “Better Than You Left Me” came out it should have been the pick, but Mo Pitney it makes sense cause well he’s on Curb Records and well we all know how big they are.

      Here’s what I would have done for OTV last year
      A Thousand Horses
      Mickey Guyton
      Chris Janson (this one made sense)
      Cam
      I honestly don’t know for the last one what they should’ve done, maybe William Michael Morgan then, I might have decided Lindsay Ell instead.

      This way it’d help breakout an equal amount of male and female singers approximately and each one besides Lindsay Ell had a decent amount of hype where as Tucker, Granger, and Michael Ray really didn’t/don’t.

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      • Amanda April 18, 2016 / 1:24 pm

        You have some strong points, Raymond. And I forgot about Granger Smith being an On the Verge pick. They should have picked Mickey Guyton when “Better Than You Left Me” was just getting noticed. I also forgot they picked Chris Janson. While Buy Me a Boat was lackluster, his new single, “Holdin’ Her”, is excellent. I just wish On the Verge would recognize more talented artists instead of ones whose voices sound like nails on a chalkboard (looking at you, Tucker Beathard). William Michael Morgan, Mickey Guyton, and Mo Pitney were just examples.

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        • Raymond April 18, 2016 / 2:40 pm

          I think it should be a combination of talent and more importantly if the song is selling well when it’s first coming out songs like “Buy Me A Boat” “Burning House” “My Church” were all huge selling songs when they were announced “Rock On” isn’t which is why this choice is puzzling for me as this doesn’t sound like a hit at all. While Brett Young “Sleep Without You” does sound like a hit and Brett’s is selling.

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    • KathyP April 18, 2016 / 10:10 pm

      Nepotism, Amanda. Twenty eight seconds in to that recording. That’s as much as I could take.

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      • Amanda April 19, 2016 / 11:54 am

        After I heard all I could take of this dog turd, I resumed listening to Gary Allan.

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  4. Joseph April 18, 2016 / 1:53 pm

    Ugh, this song stinks. :/

    Liked by 1 person

  5. OlaR April 18, 2016 / 3:03 pm

    The song is boring. Tucker Beathard can’t sing. But there is “On The Verge” & he is signed to a BMLG-label. All the right ingredients for a big “country” hit.
    Levi Hummon (son of Marcus Hummon, “Bless The Broken Road”) is signed to Valory.

    Check-Out/New Artist – Chris Shrader/Chris Shrader (EP/No Label)
    The EP is out for two month now. Six tracks & the best one is “Whiskey Weather”, an atmospheric country-rock ballad. Eric Church fans should listen,too. 8/10.

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  6. Fat Freddy's Cat April 18, 2016 / 7:57 pm

    Yikes, you weren’t kidding about the voice…ack!

    So, this guy has the “perfect look”? Why is it that the “perfect look” is “creepy child molester”? I swear if I had a daughter and any of these “perfect” guys showed up my shotgun would show up too.

    Liked by 1 person

  7. jess April 18, 2016 / 8:54 pm

    I think the hat and the smug look are a good enough give away that this song is a piece of shit. If that doesn’t give anyone the hint, try the dirty tshirt of the cross necklace. I’m sure a full photo would reveal a chain wallet and pants on the ground.

    The only good thing that I can say about our /wonderful/ Charlotte radio… we will never here no-name artists like this guy because they are stuck on literally 10 songs. Their lineup I’m sure goes Sam Hunt, Luke Bryan, FGL, Sam Hunt, Thomas Rhett, Luke Bryan, Girl Crush, Cole Swindell, Aldean, Nobdoy to Blame, Carrie Underwood.

    Won’t ever know for sure, radio in my truck /somehow/ got kicked in.

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    • Kevin Davis April 19, 2016 / 12:59 pm

      Unfortunately, I live in Charlotte too with our two country stations, and both stations have been playing Tucker Beathard, albeit not in heavy rotation because it’s not high enough on the charts. I long for the day when Charlotte can have a classic country station, which I believe would do very well here. Immediately outside of Charlotte are a lot of country folks still, especially up around the speedway.

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      • jess April 19, 2016 / 8:55 pm

        Charlotte won’t ever do that because black lives matter and other political problems. Country music is the very least of Charlotte’s concerns in the image that they want to promote.

        If you’re ever down around Monroe area you can get a third station 107.1 but as soon as you hit 485 again it’s gone for good. I think it comes from SC somewhere. They mix in some of the old stuff, I’m sure their obligated to play the new stuff. But if you can get it to come in it’s definitely 100 times better than the others. Not perfect, but better. Their playlist is better, their DJs seem more “real”, and they run a lot more local advertisements during their commercials.

        When I moved here for school (UNCC) I thought it would be extremely different, and I am SO disappointed in what it’s turning out to be. I feel the problems are only going to get worse. Hopefully I will have the opportunity to move before then.

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  8. southtexaspistolero April 18, 2016 / 9:48 pm

    I knew this song was in for it when I saw Brantley Gilbert tagged.

    I am listening to George Strait and Asleep at the Wheel covering an old Bob Wills song. I am going to go out on a limb and guess I should not pause that for this.

    Liked by 2 people

  9. petemarshall724 April 19, 2016 / 12:51 am

    This song sounds horrible. I have listen to this song for 36 seconds and turned it off. I’ll go back to listen to some George Strait or my new Sturgill Simpson new cd.

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  10. Zackary Kephart April 19, 2016 / 10:46 pm

    Yikes….. I didn’t make it past 20 seconds. I echo the previous sentiments that this guy’s voice just isn’t good.

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