Oh look, another new artist being shoved down our throats. If there’s one thing Music Row doesn’t run out of, it’s starry-eyed, young artists hoping to be big country stars and they’re willing to do whatever it takes to make it big. Nowadays they all have the perfect look that make label executives swoon and Tucker Beathard is no different. It helps tremendously too that Beathard is the son of Casey Beathard, who is a well-known country writer. As Thomas Rhett can attest, nepotism can be a big help. Beathard has been around for a few years, but is just now starting to get a big push as he’s part of Big Machine Label Group’s Dot Records imprint. His new single “Rock On” is the newest pick by the On The Verge program, which ensures singles skyrocket up the airplay chart. You’ve probably never heard of it and it already is up to #30 on the Billboard Country Airplay chart.
There’s one thing that stands out clear as day right away to me when I hear “Rock On.” Tucker Beathard is a terrible singer. His voice is absolutely grating to the ears. I would describe his voice as party whiny and part jagged. He could not carry a tune in a bucket. Beathard is basically a quieter, poor man’s Brantley Gilbert as a vocalist. With a voice this bad it’s hard to even listen to the song. Speaking of the song, it’s about a man pondering about an ex who has now moved on and while he wished her the best, he still lives with the regret of not putting a “rock” on her finger. In other words, this guy is sitting around thinking about a relationship that will never happen that he blew and just repeats over and over how he should have committed. While the hook of “rock on” is catchy, that’s about the only appeal I can see to the casual listener. The song just isn’t that interesting, which was written by Beathard, his father and Marla Cannon-Goodman. The generic rock instrumentation is even more boring.
Overall “Rock On” is just another mediocre, generic song that country radio will force down listeners throats. It’s same song, different face. Even if you gave this song to a competent vocalist, the song still wouldn’t be appealing. You know you’re listening to a bad song when three and a half minutes feels like five minutes. I can see this song appealing to fans of Brantley Gilbert and other country artists who churn out rock trying to be country. Otherwise I think once the On The Verge push stops, this song will sink like a rock. Then again Chase Bryant and Lee Brice still manage to find airplay. As long as you’re willing to play the game with country radio, your song will get played. I think a better name for “Rock On” would “Turn Off,” as about 30 seconds of this song will make you want to do the latter.