Last week Americana music fans and journalists were excited to learn that Billboard would add an Americana chart to their publishing. It’s a chart that’ll give home to many of the country artists we’ve seen ignored in Nashville, as well as root/folk rockers like The Lumineers. The chart debuted this week, along with Country Perspective’s first Americana Pulse feature. The chart gives a spotlight to artists popular in Americana, with Chris Stapleton, Sturgill Simpson, The Lumineers, Alabama Shakes, and Loretta Lynn finding their way into the top 15.
Take another look at the top artist on the chart and the 15th artist. You have Chris Stapleton, a modern country artist with a traditional sound and Loretta Lynn, a country music legend on the same chart. This is exactly what NASH Icons was supposed to do, right? NASH Icons was coming out of the woodwork in response to the cry for the country sound to return to radio grew to deafening levels. Unfortunately for NASH Icons, the experiment has been slow-moving, and the artists who’ve signed on so far, haven’t made much noise. Reba‘s NASH Icons album was great, but that’s about it for Icons so far.
But with the addition of an Americana chart to Billboard, perhaps we may see a growth in Americana radio stations. Not that radio is a sustainable medium nowadays, even for the immensely popular mainstream country music, but radio still appears to be important to most labels, managers, and fans. There aren’t many available Americana radio stations as it is, but even a double in the number of stations could be beneficial, even adding a station to more major markets. For instance, the KUSH in Cushing, OK is the station I’m able to listen to…if I drive state highways through small towns away from the OKC metro area and interstate on my drive to and from work. Besides that commute being out of my way for a drive, I still only get the AM signal for about 20-30 minutes.
My interest in Americana radio has grown ever since I’ve found that station which one time included a playlist of Corb Lund, Jason Boland, and Hailey Whitters back-to-back-to-back! My first tweet after learning about the new Billboard chart was wondering if Americana radio would grow in light of the official chart. With mainstream artists like Kacey Musgraves, Chris Stapleton, and Sturgill Simpson appearing on Americana charts (AMAs and Billboard), Americana gives a potential home to quality country artists who are ignored on radio while Dustin Lynch gets his third meaningless number one single while simultaneously citing Sugar Ray as an influential musical style.
More and more, it seems like mainstream artists are embracing genres away from country. Little Big Town is working with Pharrell on a side project, Florida Georgia Line (while passing off an R&B AC song as country) are covering the Backstreet Boys, and Sam Hunt and Old Dominion still think they’re making good music (let alone, country music).
In 2016’s first Hodgepodge, I noted that two things I’d like to see this year is a radio split and more spotlight on Americana and independent country music. With Billboard’s new Americana chart, one of those two has become a reality. Adding a chart for Americana is a great step in the effort to give these artists more of the spotlight they deserve. Maybe now Americana wouldn’t be an afterthought. Maybe the Grammys will embrace it as a major category, maybe the Americana Music Awards can find a TV deal. There’s more spotlight on the music, but now we need more avenues to play the music.
Upcoming/Recent Country and Americana Releases
- Dierks Bentley‘s Black will be released on May 27th.
- Maren Morris‘ debut album, Hero, will be released on June 3rd.
- A recent release from the Netherlands to checkout is Maurice van Hoek‘s newest album, Live Forevermore.
- Brandy Clark‘s Big Day in a Small Town will be released on June 10th.
- Jon Pardi‘s California Sunrise will be released on June 17th.
- Mark Chesnutt will release a new album on July 8th called Tradition Lives.
Throwback Thursday Song
Kellie Pickler’s “I Wonder”. One of my favorite Kellie Pickler songs. The second single from Pickler’s debut, Small Town Girl, “I Wonder” is written about a girl who wonders what life is like for her estranged parents. While Pickler didn’t write the song, it’s personal to her as her mother left the family when Kellie was just two, and her father was in and out of jail while she grew up.
Non-Country Suggestion of the Week
Alessia Cara’s Know-It-All. The university I work for is already starting Freshman Orientation, and I’ve been working many of the sessions which include pop music playlists. I’ve grown to like Alessia Cara’s “Here” and don’t mine “Wild Things.” I’ve ventured to explore her debut album from last year, and I enjoyed listening to it. She had a hand in writing all 10 songs on the album, and the production on several of the tracks are well done.
Tweet of the Week
This is pretty much completely untrue. https://t.co/KXcDQaTBH7
— jb (@ja_bartlett) May 22, 2016
The best thing about making content in 2016 – if you have good content, people are going to find it no matter who you are and where you are.
— Bill Simmons (@BillSimmons) May 22, 2016
Sometimes, people need to be told where to find the good music. I needed to be told, and sometimes still do. If Simmons’ tweet is true, why did we get so many “Who is Chris Stapleton?” tweets?
Two iTunes Reviews for Blake Shelton
Both these reviews make the point of how bland and boring Shelton’s vocals are on If I’m Honest. These are not the first two people I’ve heard say this, hence why I’m not going to listen to the album.
And that second review started off so wonderfully, and then crashed at the mention of Luke Bryan.