With the rise of bro-country from virtually every male artist in country music came the rise of country festivals across the nation to capitalize on the hot trend. The goal was to put Florida Georgia Line or Luke Bryan on stage in a field surrounded by beer tents where hundreds of college students and recent graduates will congregate and get drunk while crappy, corporate country music blasted through the speakers encouraging the concert goers to continue getting drunk. These country festivals are basically a glorified frat party.
As quickly as the bro-country trend sky rocketed, it’s free-falling at the same rate. This year, over 20 country music festivals have cancelled shows due to a lack of interest and ticket sales. The Bayou Country Superfest saw a drop in ticket sales for the block of shows last weekend. The most likely case for these plummeting attendance numbers could be due to the fact that there’s simply way too many shows and festivals out there.
“Several shows have been downsized, canceled or just decided to skip this year. We may have reached the saturation point given the current talent pool,” – Pollstar’s editor-in-chief, Gary Bongiovanni
“There is an oversaturation in the market. … You’ve got a festival on every corner,”– Nash FM and Classic Hits 103.3 DJ Scott Innes
Another theory Innes states for the sudden evaporation of the festivals is that artists aren’t making money. “The only one that’s making money is the artist. … It’s a cross-your-fingers deal (for promoters to turn a profit).” Innes points out that top acts at these festivals could walk away with upwards of $1 million per show. A majority of these festivals have tickets that are purchased as an all day pass or gate admission for the whole day. So a $40 admission fee grants you access to see every show scheduled that day, and many festivals will have a bundle discount option for multiple days. That’s unlike a show at an arena or stadium where $60 buys your nosebleed seat for an opener or two plus the headliner.
So why are artists demanding so much money? Because concerts and live shows are what bring the majority of profit. We’ve detailed several times how streaming’s payouts are ridiculously low for artists and songwriters. However, as streaming continues to grow and modern radio continues to decline, artists and labels need to find other ways to bring in money. The concert and tour therefore become the focal point for the artist or band. That’s why albums are built with a high number of ready-made singles. Producers and labels want an album with five or six singles to sustain a long tour. They want more money for these shows because it’s essentially all they have for profit. But at festivals with multiple days and headliners, no one gets paid if fans aren’t there to buy drinks and merchandise.
One reason why I think attendance numbers are lower this year is due to the fact that bro-country is virtually dead. Many of the biggest names in bro-country have moved on with songs about heartbreak or spiritual inspired love song. Florida Georgia Line has “H.O.L.Y.”, Blake Shelton has “She’s Got a Way With Words”, Luke Bryan has “Huntin’ Fishin’….” which reverts back to his country checklist lifestyle and not a bro party. The point is, for many of these artists, the party has ended for now.
How many fans of bro-country were fans of the actual artist vs. simply fans of the trend and songs? I can’t tell you how many of my own friends despised country music until bro-country took off, then they became big fans of Luke Bryan and Florida Georgia Line. Boston is a city that traditionally didn’t value country music, but once bro-country became popular, Boston became a hot spot for mainstream country concerts. I’d be willing to bet that a good chunk of bro-country fans were only fans of bro-country, and don’t care for “Confession” or “H.O.L.Y.”
How will the Adult Contemporary influence on so many recent mainstream releases bring a big change to concert culture? The songs don’t ignite the party like bro-country did. And probably a better question for the concert goer, is how will the lack of extra profit from the festivals effect ticket prices for normal tour shows? Several artists like Eric Church and Kip Moore have tried to fight off scalpers, so that their fans wanting to attend shows are ripped off with ticket prices. There are singers out there who understand that for some fans, a concert ticket may be a tall order for some of the fans in attendance. This all ties back to streaming’s payouts. If streaming services can’t pay artists, songwriters, et. al. in a fair amount as the number of users grow, artists and managers will make money other ways, at the cost of the fans who only want to see their favorite band live in concert.
Upcoming/Recent Country and Americana Releases
- Due out tomorrow:
- Maren Morris’ debut album Hero.
- Robert Ellis’ self titled album.
- Jackson Taylor’s Which Way Is Up.
- Wade Bowen & Randy Rogers’ live acoustic album Watch This.
- On June 10th, Brandy Clark will release her second album, Big Day in a Small Town.
- Frankie Ballard will release his newest album, El Rio, on June 10th.
- Luke Bell will release his self titled album on June 17th.
- Also on June 17th, Jon Pardi will release his newest album, California Sunrise.
Throwback Thursday Song
Josh Turner “Long Black Train” Ten years ago yesterday, this song was certified Gold by the RIAA. With the religious-themed lyrics and Turner’s baritone, “Long Black Train” epitomizes country music as much as cheating and drinking songs do. This is one of the best songs released in the first decade of the 2000s, in my opinion.
Non-Country Suggestion of the Week
Eric Johnson “Cliffs of Dover.” A throwback as well, but my friend and I were sharing some of our favorite guitar solos with one another this weekend, and he sent me this song. I had never heard of Eric Johnson before then, and will accept any hate that admission warrants. Johnson is a hell of a guitarist, and this solo is awesome.
Tweet of the Week
A promotional photo used for the televised CMA Fest as they announce that Brett Eldredge and Thomas Rhett will host the ABC special. Hooray for short jokes (or any kind of joke for that matter) against Thomas Rhett!
Two iTunes Reviews for Old Dominion
Below isn’t a direct response to the dumb review above, but it works.