I think one of the biggest things missing from country radio nowadays is depth. And when I say depth, I mean depth in terms of star power. Country radio always used to have established A-listers, as well as solid B-level artists who you could always depend on to give you solid singles. This was the case as recent as the 2000s even and one of those solid B-level artists you could always depend on was Josh Turner. His music would never blow you away lyrically and were kept pretty simple, but most importantly listeners could easily connect with it. His strong vocals and the always leaning traditional instrumentation combined with this really made him a fan favorite of traditional crowds. Unfortunately with the rise of bro country and now Nashville pop, Turner was one of the artists that got cast aside in favor of the new flavors of the month. It’s now been four years since his last new studio album and his upcoming sixth studio album has yet to be announced. The first single off of it, “Lay Low,” was released two years ago and barely cracked the top 30. Now he’s back with the unnamed album’s second single, “Hometown Girl.”
Just by looking at the title I had a bad feeling Turner compromised with his label MCA Nashville. After all we’ve seen the same thing happen to Gary Allan’s latest singles, which are also off an album that has yet to be announced. David Nail and his label had to push like crazy to make “Night’s On Fire” a hit so he could release his new album Fighter. Unfortunately my suspicions of “Hometown Girl” being a compromise are confirmed. But fortunately it isn’t to the point of you can’t identify Turner (unlike Eric Paslay’s “High Class”). The instrumentation and production are a mix of modern and the usual Turner sound. In other words, it’s a very safe pop country sound. The song is about a boy looking for a “pretty little homegrown, hometown girl.” That’s it. Even by Turner’s standards, this is pretty lightweight stuff. Sure it goes into more details about the girl he wants, but it’s nothing ground breaking. It’s kind of annoying how most of the details he wants out of the hometown girl revolve around looks, but it isn’t anything misogynistic. Turner’s vocals sound pretty good as always and is probably the most interesting aspect about the song.
“Hometown Girl” is definitely not amongst Turner’s best singles. It’s nowhere close to great, but it isn’t terrible either. It’s just a boring, almost barebones song that plays it safe in all aspects. MCA Nashville will push the hell out of this song to make it a hit and at the rate it’s been rising on the airplay charts recently, it appears it should do better than the previous single “Lay Low” (which is a shame). It’s hard not to be disappointed about this song if you’re a Turner fan, but at the same time this is the (stupid) game he has to play if he wants to release his album. Hopefully it’s enough to appease his label and the album is a home run because I probably won’t remember “Hometown Girl” when looking back on the career of Josh Turner.
Written by Marc Beeson and Daniel Tashian