One thing I’ve always jokingly said about major country labels is how they seemingly pull an endless amount of attractive looking new artists off some assembly line somewhere. I imagine it’s located deep in the bowels of Music City, where all of the major executives gather behind a glass case watching their next big thing get meticulously put together by a machine to check mark off all of the major demographics they’re looking for in an artist’s appeal. Big Machine Label Group’s Brett Young fits the mold of one of these artists. A youthful, slightly hunky image that gets the ladies’ attention and a voice that’s just good enough to fit on country radio, but wouldn’t be too out of the ordinary on pop radio. If the latter didn’t come across on his first single “Sleep Without You,” it certainly comes across on his second one “In Case You Didn’t Know.” This is the type of song every major label loves: they can PR the shit out of this being deep and sentimental because the song is slow and people are easily manipulated. Really though this is your run of the mill love song that the Brett Eldredges and Dustin Lynches have been inundating country radio with for years because this overly saccharine, milquetoast bullshit is polarizing proof. It’s so damn dull and boring you can’t get angry at it because you’re either A) someone who eats this shit up, or B) have fallen asleep by the end of the song. Warning: Don’t listen to this when driving because you will end up in a ditch, as you’ve fallen asleep while behind the wheel. This will be a big hit though, but fortunately you won’t remember it because this is easily forgettable fodder.
Recommend? – zzzzzzz….
Written by Brett Young, Tyler Reeve, Kyle Schlienger, Trent Tomlinson, Blake Tomlinson
(It took five people to write this snooze fest?! Really?)