Album Artists, Single Artists & Why Both Need to Ditch The Old Rules

Everybody likes to talk about the genre divides in music today and how this places creative restrictions on artists, but to me there’s an even greater divide and it’s causing a much greater restriction on music creators: artists who focus on albums and artists who focus on singles.

Artists who focus on albums are usually independent/independent-minded artists (with occasional exceptions in the mainstream like Adele, Chris Stapleton, Beyoncé, etc.) that don’t get radio attention or rack up a lot of streams. Albums are meant to draw people to live shows, where they make their money. Typically their fans are more hardcore music listeners. Think artists like Kacey Musgraves, Cody Jinks, Carly Rae Jepsen and Freddie Gibbs.

Artists who focus on singles are usually mainstream/mainstream-aspirant artists that have had radio/mainstream success and/or do really well on streaming platforms. In other words they’re really popular. While they also make most of their money off live shows and hope to lure fans with big singles to them, they make a good chunk of change off the singles sales and streams too. Typically their fans are more casual music listeners. Think artists like Drake, Luke Bryan, Shawn Mendes and Post Malone.

(And yes not everyone will fit exactly into one of these two groups. But for most music listeners, if you think about your listening habits, you know you mostly fall into one of these two groups most of the time.)

This wasn’t always like this in music. It used to be purely singles driven. It wasn’t until the 1960s with artists like Bob Dylan, The Beatles and The Beach Boys started to take their albums seriously front to back that it prompted a wide-spread attitude change towards the concept of albums. It was standard practice up until this point to put out an album with a few singles and then literally put filler in the rest. Listen to early albums from The Beatles and The Beach Boys, as even they engaged in it. But then they put out legendary records like Pet Sounds and Sgt. Pepper’s Lonely Hearts Club Band and everybody decided to put out serious albums, at least for a little while.

Through the 70s and 80s this died down and more artists started to focus back towards singles, while there were still plenty who focused on albums too. But both still pushed albums equally. Then we get to the 90s and early 2000s, where album and music sales reached their absolute peak. Also known as when you had to drive to Walmart and pay $20 for a CD and you only knew two songs on it, praying that you didn’t just flush $20 down the drain (often times you did). Then along came Napster and the Internet and then everything in music changes. It became much friendlier towards fans, as we could now listen to music before buying and led to the streaming-driven music world we have today.

I give this little history lesson to demonstrate how the more things change, the more they stay the same. But also how some things haven’t changed, yet should. I’m referring to the fact that album artists are still being forced to release singles and singles artists are still being forced to release albums. It’s a huge hinderance on creativity. Why is the music industry forcing these artists to fit a square peg into a round hole?

On one side you have album artists like Sturgill Simpson, who don’t give a shit about singles because they know they’re not going to get enough attention from them to generate the amount of sales and streams needed to justify it, yet they’re forced to do the standard single release plus album announcement, followed by a month or more of PR and other unnecessary bullshit before finally dropping the album. All while the album has been ready for release for months.

On the other side you have single artists like Drake and Post Malone, who really don’t give a shit about albums because they know their bread and butter is made by releasing catchy singles that net huge airplay and streams. But yet they’re still forced to release so many hit singles before announcing an album that’s like 20 songs long that they know is just a lot of filler, but the label knows they can exploit this for streaming and chart purposes. Oh and they still do the whole PR thing for a month or so and talk about how they really “care” about the album before finally releasing it.

In both scenarios, the artists and their fans are being screwed over by having to follow this archaic and traditional method of releasing music. Why aren’t labels adapting around these artists and their fans?

Album artists should announce their albums on a Monday and then release it that Friday. Or just drop it. There’s no need for all the waiting around and picking out singles to release when they ultimately don’t matter. Single artists should just release singles when they’re ready and after releasing so many, just put them on a playlist and call it an era instead of forcing them to release albums they don’t even want to make.

I know why this traditional method is still used and it’s because it’s how many people who work at labels justify why they have a job. But really the continual use of this method just proves why their jobs aren’t needed. Many in marketing don’t want to wake up and realize that 2/3 of today’s marketing is by the end user/customer. This is why I advocate for more artists to go independent, but I digress.

Many album artists have been beating a similar drum for years, but not so much single artists. Fortunately that might finally be changing for the latter, as in country music Rascal Flatts and Blake Shelton have both said in interviews recently that they’re now just releasing singles instead of albums. I applaud both of them for acknowledging the type of artists they are and serving themselves and their fans the way they should.

There are many artists unhappy with the way they’re being compensated for their music and the first step that needs to be taken in them seizing more control of this is acknowledging and changing how music is distributed. Not only this, but it could also create a fairer playing field when it comes to crowning what’s popular. Right now we have a chart system in place that heavily leans towards rewarding singles artists and streaming, while ignoring album artists and those with fanbases that prefer buying physical albums. I find this funny because labels know this, otherwise why would UMG keep Kacey Musgraves and RCA sign Freddie Gibbs and Tyler Childers? It’s because their album sales demonstrates a strong and consistent fan base, which in turn translates to steady concert sales.

The third thing this traditional release method is doing is creating unfair expectations and judgement of artists. It leads to dismissal of album artists for releasing a lead single that is only a small part of the greater picture they’re trying to show you, while single artists are getting slammed for releasing bad albums they don’t even want to make because at the end of the day they just want to release catchy hits.

No matter what side you fall on, neither are right or wrong. But both are being screwed over by the system. I know we could just keep going along with the current system (just ignoring the albums of single artists and patiently waiting for the album artists to release a record), but when there’s a better way of doing things staring you in the face, why ignore it?

The Current Pulse of Mainstream Country Radio [March 6]

Each week we take a look the Billboard Country Airplay chart and grade the top 30 songs. The grading format I use each week is every song will receive one of the following scores: +5, +4, +3, +2, +1, 0, -1, -2, -3, -4, -5. These will then be tallied up for an overall score, or pulse of the current top thirty country songs, with the highest possible score being a +150 and the lowest possible score being a -150. How do I determine the score for the song? The review grade it received on the site or myself will determine this. If it hasn’t been reviewed yet, then I will make the call. The grade it has received or I would give it determines its Pulse score. The grading key: 10 [+5], 9 [+4], 8 [+3], 7 [+2], 6 [+1], 5 [0], 4 [-1], 3 [-2], 2 [-3], 1 [-4], 0 [-5].

The goal of this exercise is to evaluate the current state of mainstream country music and determine if it’s improving or getting worse. Let’s take a look at this week’s top thirty…

  1. Chris Young (feat. Vince Gill) – “Sober Saturday Night” +1 (Up 1)
  2. Jon Pardi – “Dirt on My Boots” +1 (Up 3)
  3. Michael Ray – “Douchey Pickup Song” -5 
  4. Brad Paisley – “Today” +2 
  5. Little Big Town – “Better Man” +2 (Down 4)
  6. Luke Bryan – “Fast” -1 (Up 1)
  7. Lauren Alaina – “Road Less Traveled” -2 (Up 2)
  8. Eric Church (feat. Rhiannon Giddens) – “Kill A Word” +4 [Best Song]
  9. Jason Aldean – “Any Ol’ Barstool” (Up 1)
  10. Blake Shelton – “A Guy With A Girl” -1 (Down 4) 
  11. Kelsea Ballerini – “Yeah Boy” -5 
  12. Brantley Gilbert – “The Weekend” -5 
  13. Josh Turner – “Hometown Girl”
  14. Sam Hunt – “Body Like a Back Road” -5 (Up 1) [Worst Song]
  15. Kenny Chesney – “Bar at the End of the World” -3 (Down 1)
  16. Garth Brooks – “Baby, Let’s Lay Down and Dance”
  17. High Valley – “Make You Mine” -2 (Up 1)
  18. Dierks Bentley – “Black” -2 (Down 1)
  19. Luke Combs – “Hurricane” -1
  20. Dan + Shay – “How Not To” +1 (Up 2)
  21. Chris Janson – “Holdin’ Her” +4 (Down 1)
  22. Trent Harmon – “There’s A Girl” +1 (Down 1)
  23. Darius Rucker – “If I Told You” 
  24. Lady Antebellum – “You Look Good” -4 (Up 2)
  25. Rascal Flatts – “Yours If You Want It” -2 (Down 1)
  26. Craig Campbell – “Outskirts of Heaven” +3 (Down 1)
  27. Keith Urban (feat. Carrie Underwood) – “The Fighter” -5 (Up 1)
  28. Brett Young – “In Case You Didn’t Know” -2 (Re-Enters Top 30)
  29. Zac Brown Band – “My Old Man” +4 (Up 1)
  30. Miranda Lambert – “We Should Be Friends” +2 (Down 3)

The Current Pulse of Mainstream Country Radio: -24

The pulse drops five spots this week.

Songs That Dropped Out of the Top 30 This Week:

  • Runaway June – “Lipstick” +3

Songs That Entered The Top 30 This Week:

  • Brett Young – “In Case You Didn’t Know”

Biggest Gainers This Week:

  • Jon Pardi – “Dirt on My Boots” – Up 3 from #5 to #2
  • Brett Young – “In Case You Didn’t Know” – Up 3 from #31 to #28

Biggest Losers This Week:

  • Runaway June – “Lipstick” – Out of the Top 30 & Done
  • Little Big Town – “Better Man” – Down 4 from #1 to #5
  • Blake Shelton – “A Guy With A Girl” – Down 4 from #6 to #10

Songs I See Going Recurrent & Leaving The Top 30 Soon:

  • Blake Shelton – “A Guy With A Girl” (Radio and Blake just can’t bear the thought of one week in the top 30 without a single from him, so chart jacking!)
  • Eric Church (feat. Rhiannon Giddens) – “Kill A Word” (This one appears to be out of gas now. We’ll see if EMI fights to keep it alive)
  • Garth Brooks – “Baby, Let’s Lay Down and Dance” (The Fritos song finally appears done. No one will remember it)
  • Chris Janson – “Holdin’ Her”
  • High Valley – “Make You Mine” (54 weeks. I bet it’ll reach the top 10 in another 25 weeks)
  • Trent Harmon – “There’s A Girl”

On The Hot Seat:

  • Craig Campbell – “Outskirts of Heaven”
  • Miranda Lambert – “We Should Be Friends” (You can start panicking and worrying, Miranda fans. I’m being generous putting it here and not above because this is surrounded by radio darlings. Not good.)

Next Four Songs I See Entering Top 30:

  • Florida Georgia Line (feat. Backstreet Boys) – “God, Your Mama, and Me”
  • Cole Swindell – “Flatliner”
  • Blake Shelton – “Every Time I Hear That Song”
  • Brothers Osborne – “It Ain’t My Fault”

 

As always be sure to weigh-in with your thoughts in the comments below. 

The Current Pulse of Mainstream Country Radio [February 27]

little-big-town-better-man

Each week we take a look the Billboard Country Airplay chart and grade the top 30 songs. The grading format I use each week is every song will receive one of the following scores: +5, +4, +3, +2, +1, 0, -1, -2, -3, -4, -5. These will then be tallied up for an overall score, or pulse of the current top thirty country songs, with the highest possible score being a +150 and the lowest possible score being a -150. How do I determine the score for the song? The review grade it received on the site or myself will determine this. If it hasn’t been reviewed yet, then I will make the call. The grade it has received or I would give it determines its Pulse score. The grading key: 10 [+5], 9 [+4], 8 [+3], 7 [+2], 6 [+1], 5 [0], 4 [-1], 3 [-2], 2 [-3], 1 [-4], 0 [-5].

The goal of this exercise is to evaluate the current state of mainstream country music and determine if it’s improving or getting worse. Let’s take a look at this week’s top thirty…

  1. Little Big Town – “Better Man” +2 
  2. Chris Young (feat. Vince Gill) – “Sober Saturday Night” +1 
  3. Michael Ray – “Douchey Pickup Song” -5 
  4. Brad Paisley – “Today” +2 
  5. Jon Pardi – “Dirt on My Boots” +1 
  6. Blake Shelton – “A Guy With A Girl” -1 (Up 1) 
  7. Luke Bryan – “Fast” -1 (Up 2)
  8. Eric Church (feat. Rhiannon Giddens) – “Kill A Word” +4 [Best Song]
  9. Lauren Alaina – “Road Less Traveled” -2 (Up 2)
  10. Jason Aldean – “Any Ol’ Barstool” 
  11. Kelsea Ballerini – “Yeah Boy” -5 (Up 2)
  12. Brantley Gilbert – “The Weekend” -5 
  13. Josh Turner – “Hometown Girl” (Up 2)
  14. Kenny Chesney – “Bar at the End of the World” -3 
  15. Sam Hunt – “Body Like a Back Road” -5 (Up 3) [Worst Song]
  16. Garth Brooks – “Baby, Let’s Lay Down and Dance”
  17. Dierks Bentley – “Black” -2 (Up 2)
  18. High Valley – “Make You Mine” -2 (Down 1)
  19. Luke Combs – “Hurricane” -1 (Up 1)
  20. Chris Janson – “Holdin’ Her” +4 (Up 2)
  21. Trent Harmon – “There’s A Girl” +1 
  22. Dan + Shay – “How Not To” +1 (Up 1)
  23. Darius Rucker – “If I Told You” (Up 1)
  24. Rascal Flatts – “Yours If You Want It” -2 (Up 1)
  25. Craig Campbell – “Outskirts of Heaven” +3 (Up 1)
  26. Lady Antebellum – “You Look Good” -4 (Up 1)
  27. Miranda Lambert – “We Should Be Friends” +2 (Up 1)
  28. Keith Urban (feat. Carrie Underwood) – “The Fighter” -5 (New to Top 30)
  29. Runaway June – “Lipstick” +3 (Up 1)
  30. Zac Brown Band – “My Old Man” +4 (Re-Enters Top 30)

The Current Pulse of Mainstream Country Radio: -19

The pulse improves six spots this week.

Songs That Dropped Out of the Top 30 This Week:

  • Dustin Lynch – “Seein’ Red” -5
  • Brett Young – “In Case You Didn’t Know” -2

Songs That Entered The Top 30 This Week:

  • Keith Urban (feat. Carrie Underwood) – “The Fighter”
  • Zac Brown Band – “My Old Man”

Biggest Gainers This Week:

  • Keith Urban (feat. Carrie Underwood) – “The Fighter” – Up 5 from #33 to #28
  • Sam Hunt – “Body Like A Back Road” – Up 3 from #18 to #15

Biggest Losers This Week:

  • Dustin Lynch – “Seein’ Red” – Out of the Top 30 & Done
  • Brett Young – “In Case You Didn’t Know” – Out of the Top 30 (#31)

Songs I See Going Recurrent & Leaving The Top 30 Soon:

  • Blake Shelton – “A Guy With A Girl”
  • Chris Janson – “Holdin’ Her”
  • High Valley – “Make You Mine”
  • Trent Harmon – “There’s A Girl”
  • Craig Campbell – “Outskirts of Heaven”
  • Runaway June – “Lipstick”

On The Hot Seat:

  • Brantley Gilbert – “The Weekend”
  • Garth Brooks – “Baby, Let’s Lay Down and Dance”

Next Four Songs I See Entering Top 30:

  • Brett Young – “In Case You Didn’t Know”
  • Cole Swindell – “Flatliner”
  • Florida Georgia Line (feat. Backstreet Boys) – “God, Your Mama, and Me”
  • Blake Shelton – “Every Time I Hear That Song”

 

Call me crazy, but is this gerrymandering really helping anyone? What is the point of all this blatant chart jacking?

 

As always be sure to weigh-in with your thoughts in the comments below. 

The Current Pulse of Mainstream Country Radio [February 21]

little-big-town-better-man

Each week we take a look the Billboard Country Airplay chart and grade the top 30 songs. The grading format I use each week is every song will receive one of the following scores: +5, +4, +3, +2, +1, 0, -1, -2, -3, -4, -5. These will then be tallied up for an overall score, or pulse of the current top thirty country songs, with the highest possible score being a +150 and the lowest possible score being a -150. How do I determine the score for the song? The review grade it received on the site or myself will determine this. If it hasn’t been reviewed yet, then I will make the call. The grade it has received or I would give it determines its Pulse score. The grading key: 10 [+5], 9 [+4], 8 [+3], 7 [+2], 6 [+1], 5 [0], 4 [-1], 3 [-2], 2 [-3], 1 [-4], 0 [-5].

The goal of this exercise is to evaluate the current state of mainstream country music and determine if it’s improving or getting worse. Let’s take a look at this week’s top thirty…

  1. Little Big Town – “Better Man” +2 (Up 1)
  2. Chris Young (feat. Vince Gill) – “Sober Saturday Night” +1 (Up 1)
  3. Michael Ray – “Douchey Pickup Song” -5 (Up 4)
  4. Brad Paisley – “Today” +2 (Up 2)
  5. Jon Pardi – “Dirt on My Boots” +1 (Up 3)
  6. Dustin Lynch – “Seein’ Red” -5 (Down 5)
  7. Blake Shelton – “A Guy With A Girl” -1 (Down 2) 
  8. Eric Church (feat. Rhiannon Giddens) – “Kill A Word” +4 (Up 1) [Best Song]
  9. Luke Bryan – “Fast” -1 (Up 1)
  10. Jason Aldean – “Any Ol’ Barstool” (Up 2)
  11. Lauren Alaina – “Road Less Traveled” -2 
  12. Brantley Gilbert – “The Weekend” -5 (Up 1)
  13. Kelsea Ballerini – “Yeah Boy” -5 (Up 1)
  14. Kenny Chesney – “Bar at the End of the World” -3 (Up 3)
  15. Josh Turner – “Hometown Girl” (Up 1)
  16. Garth Brooks – “Baby, Let’s Lay Down and Dance” (Down 1)
  17. High Valley – “Make You Mine” -2 (Up 1)
  18. Sam Hunt – “Body Like a Back Road” -5 (Up 3) [Worst Song]
  19. Dierks Bentley – “Black” -2 
  20. Luke Combs – “Hurricane” -1 (Up 4)
  21. Trent Harmon – “There’s A Girl” +1 (Down 1)
  22. Chris Janson – “Holdin’ Her” +4 
  23. Dan + Shay – “How Not To” +1
  24. Darius Rucker – “If I Told You” (Up 1)
  25. Rascal Flatts – “Yours If You Want It” -2 (Up 2)
  26. Craig Campbell – “Outskirts of Heaven” +3 
  27. Lady Antebellum – “You Look Good” -4 (Up 2)
  28. Miranda Lambert – “We Should Be Friends” +2
  29. Brett Young – “In Case You Didn’t Know” -2 (New to Top 30)
  30. Runaway June – “Lipstick” +3

The Current Pulse of Mainstream Country Radio: -25

The pulse improves one spot this week.

Songs That Dropped Out of the Top 30 This Week:

  • Thomas Rhett – “Star of the Show” -3

Songs That Entered The Top 30 This Week:

  • Brett Young – “In Case You Didn’t Know”

Biggest Gainers This Week:

  • Michael Ray – “Douchey Pickup Song” – Up 4 from #7 to #3
  • Luke Combs – “Hurricane” – Up 4 from #24 to #20
  • Jon Pardi – “Dirt on My Boots” – Up 3 from #8 to #5

Biggest Losers This Week:

  • Thomas Rhett – “Star of the Show” – Out of the Top 30 & Done
  • Dustin Lynch – “Seein’ Red” – Down 5 from #1 to #6
  • Blake Shelton – “A Guy With A Girl” – Down 2 from #5 to #7

Songs I See Going Recurrent & Leaving The Top 30 Soon:

  • Dustin Lynch – “Seein’ Red”
  • Blake Shelton – “A Guy With A Girl”
  • Chris Janson – “Holdin’ Her”
  • High Valley – “Make You Mine” (Fun fact: The music video for this song was released on January 29, 2015)
  • Runaway June – “Lipstick”

On The Hot Seat:

  • Garth Brooks – “Baby, Let’s Lay Down and Dance” (Appears to finally be losing momentum. But I still want to see it somehow reach top ten)
  • Trent Harmon – “There’s A Girl”
  • Craig Campbell – “Outskirts of Heaven”
  • Darius Rucker – “If I Told You”

Next Four Songs I See Entering Top 30:

  • Zac Brown Band – “My Old Man”
  • Keith Urban (feat. Carrie Underwood) – “The Fighter”
  • Cole Swindell – “Flatliner”
  • Florida Georgia Line (feat. Backstreet Boys) – “God, Your Mama, and Me”

 

Notes: RaeLynn’s “Love Triangle” has went recurrent and is done. Parmalee’s “Roots” and Jake Owen’s “If He Ain’t Gonna Love You” both appear to be finished. Chris Lane’s “For Her” appears destined to be stuck in the mid 30s muck (but this is a good thing). LoCash’s “Ring on Every Finger” is struggling to build momentum like its previous singles. I bring all of this up because these are most of the songs directly behind the next four songs I see entering the top 30. Essentially there’s a vacuum there ready for someone to take advantage and it’ll be interesting to see who fills it. Blake Shelton’s “Every Time I Hear That Song” will of course be a hit. But then you have Justin Moore’s “Somebody Else Will” and Dylan Scott’s “My Girl.” They’re the closet in airplay, but radio doesn’t seem that keen on either. Scott has yet to have a hit and Moore’s last single took forever to climb the charts (never forget it went recurrent one week after going #1). Brothers Osborne’s “It Ain’t My Fault” is off to a good start, much better than their last single. They should reach the top 30 no problem. Billy Currington’s “Do I Make You Wanna” could make it by sheer process of elimination. Easton Corbin’s “A Girl Like You” seems like the next logical choice and something radio would get behind. Finally you have Drake White’s “Makin’ Me Look Good Again” quietly marching up the chart and looking like a possible sleeper hit.

 

As always be sure to weigh-in with your thoughts in the comments below. 

The Current Pulse of Mainstream Country Radio [February 13]

gold-ceelo
Yeah I couldn’t think of anything interesting for this week’s top song. So here’s CeeLo Green’s new look at the Grammys. Mesmerizing, eh?

Each week we take a look the Billboard Country Airplay chart and grade the top 30 songs. The grading format I use each week is every song will receive one of the following scores: +5, +4, +3, +2, +1, 0, -1, -2, -3, -4, -5. These will then be tallied up for an overall score, or pulse of the current top thirty country songs, with the highest possible score being a +150 and the lowest possible score being a -150. How do I determine the score for the song? The review grade it received on the site or myself will determine this. If it hasn’t been reviewed yet, then I will make the call. The grade it has received or I would give it determines its Pulse score. The grading key: 10 [+5], 9 [+4], 8 [+3], 7 [+2], 6 [+1], 5 [0], 4 [-1], 3 [-2], 2 [-3], 1 [-4], 0 [-5].

The goal of this exercise is to evaluate the current state of mainstream country music and determine if it’s improving or getting worse. Let’s take a look at this week’s top thirty…

  1. Dustin Lynch – “Seein’ Red” -5 (Up 2)
  2. Little Big Town – “Better Man” +2 (Up 2)
  3. Chris Young (feat. Vince Gill) – “Sober Saturday Night” +1 (Up 2)
  4. Thomas Rhett – “Star of the Show” -3 (Down 3)
  5. Blake Shelton – “A Guy With A Girl” -1 (Down 3) 
  6. Brad Paisley – “Today” +2 (Up 1)
  7. Michael Ray – “Douchey Pickup Song” -5 (Up 1)
  8. Jon Pardi – “Dirt on My Boots” +1 (Up 1)
  9. Eric Church (feat. Rhiannon Giddens) – “Kill A Word” +4 (Up 1) [Best Song]
  10. Luke Bryan – “Fast” -1 (Up 1)
  11. Lauren Alaina – “Road Less Traveled” -2 (Up 2)
  12. Jason Aldean – “Any Ol’ Barstool” (Up 2)
  13. Brantley Gilbert – “The Weekend” -5 (Up 2)
  14. Kelsea Ballerini – “Yeah Boy” -5 (Up 2)
  15. Garth Brooks – “Baby, Let’s Lay Down and Dance” (Up 2)
  16. Josh Turner – “Hometown Girl” (Up 2)
  17. Kenny Chesney – “Bar at the End of the World” -3 (Up 2)
  18. High Valley – “Make You Mine” -2 (Up 2)
  19. Dierks Bentley – “Black” -2 (Up 4)
  20. Trent Harmon – “There’s A Girl” +1 (Up 4)
  21. Sam Hunt – “Body Like a Back Road” -5 [Worst Song]
  22. Chris Janson – “Holdin’ Her” +4 
  23. Dan + Shay – “How Not To” +1 (Up 6)
  24. Luke Combs – “Hurricane” -1 (New to Top 30)
  25. Darius Rucker – “If I Told You” 
  26. Craig Campbell – “Outskirts of Heaven” +3 (Up 1)
  27. Rascal Flatts – “Yours If You Want It” -2 (Up 3)
  28. Miranda Lambert – “We Should Be Friends” +2
  29. Lady Antebellum – “You Look Good” -4 (Re-Enters Top 30)
  30. Runaway June – “Lipstick” +3 (Re-Enters Top 30)

The Current Pulse of Mainstream Country Radio: -26

The pulse drops one spot this week.

Songs That Dropped Out of the Top 30 This Week:

  • Granger Dibbles Jr. – “If The Boot Fits” -4 (Finally!)
  • Maren Morris – “80s Mercedes” -1
  • Zac Brown Band – “My Old Man” +4

Songs That Entered The Top 30 This Week:

  • Luke Combs – “Hurricane”
    • In case you didn’t know this is the newest On The Verge song. Not a bad pick considering this was selling well and doing good YouTube numbers before even being picked. With On The Verge, I won’t be surprised if this goes all the way to #1.
  • Lady Antebellum – “You Look Good”
  • Runaway June – “Lipstick”
    • Their label appears to be sticking behind this song, which is good to see. However it’s at 37 weeks and I think the best the label can do at this point is try to get this into the top 25 because I don’t see it going beyond this. It’s not selling well and radio isn’t keen on it.

Biggest Gainers This Week:

  • Luke Combs – “Hurricane” – Up 8 from #32 to #26
  • Dan + Shay – “How Not To” – Up 6 from #29 to #23 (Huh. Thought this one was being dropped?)
  • Dierks Bentley – “Black” – Up 4 from #23 to #19
  • Trent Harmon – “There’s A Girl” – Up 4 from #24 to #20

Biggest Losers This Week:

  • Granger Dibbles Jr. – “If The Boot Fits” – Out of the Top 30 & Done
  • Maren Morris – “80s Mercedes” – Out of the Top 30 & Done
  • Zac Brown Band – “My Old Man” – Out of the Top 30 (#35)

Songs I See Going Recurrent & Leaving The Top 30 Soon:

  • Chris Janson – “Holdin’ Her” (I think the label is going to try for top 20 and drop support. But this is Warner and well see below…)
  • High Valley – “Make You Mine” (51 weeks! Let it gooooo)
  • Craig Campbell – “Outskirts of Heaven” (44 weeks)

On The Hot Seat:

  • Darius Rucker – “If I Told You” (Sales aren’t bad, but this single is already 30 weeks old. With lots of new singles on the rise, this one needs to show more signs of life if it hopes to stick around)

Next Four Songs I See Entering Top 30:

  • Brett Young – “In Case You Didn’t Know”
  • Cole Swindell – “Flatliner”
  • Keith Urban (feat. Carrie Underwood) – “The Fighter”
  • Zac Brown Band – “My Old Man”

 

As always be sure to weigh-in with your thoughts in the comments below.