The Hodgepodge: Country Radio’s 15 Minutes of Fame Strategy

This week’s opening will be short. I just started a new job this week so I haven’t had a ton of time to thoroughly think through this topic, but it’s something I want to dive into and would love to see readers’ thoughts on this.

Mainstream country labels seems to aim more and more for just one hit single. For all the radio hype Chris Lane got for “Fix,” his album sales tell a different story. Girl Problems hasn’t sold well out of the gate, debuting at #8 on Billboard last week and falling off the charts this week. Outselling Lane last week was Texas Country star Cody Johnson, who still remains on the charts this week. And Cody Jinks, who debuted at #4 this week with I’m Not the Devil sold more than Girl Problems did.

It’s not really breaking news that independent country stars have strong album sales, as we saw last year with Aaron Watson, Jason Isbell, Blackberry Smoke, and Turnpike Troubadours all reaching number one on the album charts. A main reason for this could be the fact that independent fan bases seem more willing to purchase an album to support their favorite artist. But being able to sell an album well, especially at the heels of a hit radio song, could signify the longevity for an artist. Yes, Cody Johnson and Cody Jinks have established careers and released multiple albums prior to Gotta Be Me and I’m Not the Devil, but strong album sales only cement their place with their fans and in the music industry.

However, with Chris Lane selling poorly after “Fix” hit number one just screams one-hit wonder. So many times, we see artists, particularly trend-chasing B/C-level artists, only perform well at radio with a song or two. Most albums seem to get delayed, or they simply just sell like crap. How do Chris Lane or Big Loud Records expect to see any follow-up success? Not that I want to hear another full-fledged pop song from Lane, but why wasn’t Girl Problems given the same type of promotion as “Fix”? I just don’t understand why they chose to play the short game for 15 minutes of fame. Chris Lane isn’t the first, and he won’t be the last. This is just one of many, many problems with mainstream country radio.

Country radio is in the pits, and these hot, one-hit wonder type songs is a short-sighted attempt to gain listeners and revenue. Labels and radio execs aren’t thinking of the long game to improve and crawl out of its self-dug hole. I don’t claim to be a programming expert, but this type of strategy screams short-term thinking. It’s treading on water without looking for a boat to help stay afloat. And as long as radio continues this thought process, we’ll be continually treated to trendy singles followed by poor albums. Artists and labels who think solely about the one single and not the album are not building a sustainable music career.

Upcoming/Recent Country and Americana Releases

  • Jack Ingram‘s Midnight Motel will be released tomorrow.
  • Whiskey Myers’ newest album, Mud will be released September 9.
  • Also coming out on the 9th is St. Paul & The Broken Bones‘ Sea of Noise.
  • Amanda Shires will release her new album My Piece of Land on September 16.
  • Erik Dylan‘s Heart of a Flatland Boy will be released on October 21.
  • Mack McKenzie is releasing his sophomore album A Million Miles on October 22.

Throwback Thursday Song

Merle Haggard’s “My Favorite Memory” This single from Haggard was released on this day in 1981, and would go on to become Merle’s 25th number one single.

Non-Country Suggestion of the Week

Frank Ocean Blonde In an act of defiance against the major labels and streaming, Frank Ocean left his label and self-released his highly anticipated sophomore album exclusively through Apple. With labels/streaming services/artists all at odds, this kind of move is big and could lead to more artists acting in the same fashion.

Tweet of the Week

It’s been a big week for Erik Dylan, who performed at this Guy Clark tribute with the likes of Steve Earle, Emmylou Harris, Vince Gill, and others. Dylan’s upcoming album was also made available for pre-order.

iTunes Review for Florida Georgia Line

Screen Shot 2016-08-24 at 10.29.54 PM

This was left under Florida Georgia Line’s Dig Your Roots, which is due out tomorrow. I’ve only heard “H.O.L.Y.” and “God, Your Mama, and Me,” but I haven’t been crazy about either song. This review says it all!