Lord it’s the same old tune…
This past weekend the 50th ACM Awards took place and the reviews for it haven’t been pretty. From Trigger at Saving Country Music to Grady Smith at The Guardian to the consensus on Twitter, they all found the show to be pretty bad. I myself found it to be weird and boring. Many of you weighed in on that post and whole heartedly agreed. The show was plagued with production errors and enough medleys to set a person insane. It wasn’t easy to sit through. Really this whole year in mainstream country music hasn’t been easy to stomach. When it looked like we were going to get more traditional country songs on the radio, the hope for that quickly evaporated. Instead we’ve gotten a heavy dose of Sam Hunt’s pop music, bro country rehashes, trend chasing, female artists continuing to get ignored and Thomas Rhett trying to be Bruno Mars. It’s the same old stuff country music has been doing for years now.
Where do we take it from here?
It was clear as day to anyone who watched the 2015 ACM Awards that country music has two big problems. The first problem is that country music has no idea what it is anymore. There’s a clear identity crisis taking place. This show featured performances from George Strait, Sam Hunt, Christina Aguilera and Nick Jonas. Do you see hip-hop awards shows with such a melting pot of performers? Do you rock awards shows with so many different sounds? No because they know who they are. This variety of sounds was touted during the ACM Awards, like this is a great thing. It’s clearly not because you’re sending mixed signals to viewers. They have no idea what the hell country music is because you’re throwing so many different sounds at them. The second problem is country music has zero direction on where to go. They’re chasing the R&B sound. They’re chasing the EDM sound. They’re rehashing bro country stuff. Country music is like a 12-headed monster and each head is going a different way. There’s no cohesion and no identity.
It’s been the same way for years/We need to change
Country music clearly needs to change and quickly. I think that’s obvious to a lot of people. But nobody wants to make the first move. Everyone is too afraid to make a move or say something. Some people will say, “Well what about Sturgill Simpson? He can save country music!” To them I repeat what I’ve said before and what Sturgill himself has said: he’s no savior. One artist can’t save the genre. I find Sturgill to be a trailblazer and a shining example to other independent country artists on how to do it your own way. Regardless of what happens in mainstream country music, Sturgill Simpson will be safe and continue to do his own thing. Atlantic Records will wisely keep him out of that racket and market him more like an indie rock artist rather than a mainstream country artist.
Another thing people will bring up is splitting country music, something that looked very possible last year. The top 40 country artists could go do their thing and the traditional, older country artists could go do their music. It would establish a clear line and everyone could be happy. I’ve advocated for this. But that convenient dream isn’t going to happen. It’s pretty much dead right now. You’re better off dismissing this fantasy as unrealistic. There are other ideas I’ve seen floated out there that could “save” mainstream country music and bring it change, but they’re not even worth addressing because I only see one change on the horizon for mainstream country music happening. It’s a change that they’re in the midst of doing right now and they’re not even aware it’s about to happen.
The mainstream country music bubble is about to pop. No splitting. No country music civil war is going to happen. It’s simply going to break into pieces, something I forewarned of months ago if country music didn’t start to get its act together. It reminds me a lot of how rock music shattered into pieces, became irrelevant as a mainstream genre and disappeared completely off radio. Rock reached its peak in popularity in the 80s with hair metal, which bro country is often compared to. At the beginning of the 90s, Nirvana became huge and grunge became the popular style in rock. The arrival of this group was a godsend for the genre because hair metal along with some other terrible rock sub-genres had made the public bored with rock music. Nirvana brought something fresh and new to the genre. Then Kurt Cobain, lead singer of Nirvana, tragically shot himself. Some people say this was the day rock music died too. Rock music lost its icon and symbol of hope.
Slowly but surely rock music devolved into multiple sub-genres, as several groups failed to duplicate the sound and success of Nirvana. The genre lost direction and popularity. Hip-hop made its rise into mainstream prominence at this time and essentially bumped rock off radio, taking its place. Now look at rock music. You don’t hear any new rock music on the radio. All there’s left of rock music on the radio is a local classic rock station playing hits from rock’s heyday. I see country music going down the exact same path minus the Nirvana part. There’s won’t be a Nirvana because country music doesn’t want a Nirvana walking through the door. Country music would rather continue down the same path it’s on and fall flat on its face. It’s afraid of trying something new, fresh and different. Taking risks isn’t considered business sound, even though business is stagnant and terrible right now.
Somebody told me when I came to Nashville
Son you finally got it made
Old Hank made it here, we’re all sure that you will
But I don’t think Hank done it this way, no
I don’t think Hank done it this way, okay
Now this gloom and doom prediction I’ve just thrown out at you is a real bummer. But ultimately I think country music would become better as a result. A new genre will rise out of the ashes. There would no longer be a mainstream or radio presence by country music. This would mean only the best country artists would get noticed. People would take to the Internet to find country music, just like independent country fans do now. It’s what rock fans do too. The B-list artists that are only known because of manufactured radio pushes by major labels would fall off the radar. This would be anyone who isn’t at a Carrie Underwood/Blake Shelton type level. So you would say goodbye to the Michael Rays and Kelsea Ballerinis of country music. The fluff would be out the door. I wouldn’t have to review terrible music being passed off as country anymore. Come to think of it, this sounds like an ideal scenario.
Heed the words of Waylon and make proactive change, country music. Or a crashing change will eat you alive.
Upcoming/Recent Country Music Releases
- Zac Brown Band will release their new album Jekyll + Hyde next Tuesday. I have no idea what to expect in terms of sound with this album, which makes me even more excited to give it a listen. If you haven’t read it yet, check out the album’s track listing. Also Aircheck confirmed the rumor that the group’s next single will be “Loving You Easy” and will impact radio on the first week of May.
- Tyler Farr’s new album Suffer in Peace will also come out next Tuesday. The track listing for it suggests a mixed bag. I expect a few good songs and a few terrible songs. Speaking of terrible, I found out via Windmills on the song “C.O.U.N.T.R.Y.” Farr sings about his love of truck nuts. I’ll let you imagine what that song is like.
- For those who missed it, Jason Isbell announced his new album will be released on July 17 and will be called Something More Than Free. That’s the same day Alan Jackson’s new album comes out too. This is also a significant day because it’s the first week where major releases start coming out on Fridays rather than Tuesdays.
- Sammy Kershaw just announced recently that he will be releasing his first full-original album in five years on June 9. It will be called I Won’t Back Down. He signed a deal with Cleopatra Records to release the album. This is a great surprise and I’m definitely looking forward to this one.
- Also for those that aren’t on Twitter: I saw Gary Allen live in concert last Friday and it was a fantastic show. From what I’ve gathered from the show, his new album should be classic Gary. He mentioned that “Hangover Tonight” was the last song written onto the album, which leads me to believe he threw it in to appease his label. Allen played two new songs from the album and they sounded like great country songs. The one was called “Mess Me Up” and I think it has great potential to be a single.
Throwback Thursday Song
Randy Travis – “Forever and Even, Amen” – It was so great to see Lee Brice give a shout out to Randy Travis at the ACM Awards. It was also classy of him to play a couple of lines acoustically from Travis’ classic song “Forever and Ever, Amen.” So I thought it was only appropriate this iconic song would be this week’s throwback song.
Non-Country Album Recommendation
Rap music’s great year continues, as another fantastic rap album just came out. It’s Yelawolf’s Love Story and it has one of the most different sounds I’ve ever heard on a rap album. Probably because it’s a rap album with heavy country and southern rock influences. What? Yes, you read that correctly. The wording is key: it’s a rap album with country influences and not the other way around. It’s in the right genre too. I always thought though you couldn’t mix these two genres period, but Yelawolf, a southern hip-hop artist from Alabama, proves me wrong. What separates Yelawolf from hick-hop artists like Colt Ford is Yelawolf’s got bars. He understands the craft of rap. The album is a whopping 18 songs long and complex, but it’s well worth listening to from start to finish. Ironically it has even more country moments than many mainstream country albums. Patsy Cline’s “Walking After Midnight” can be heard in the opening song! Rap music is now sounding more country than country music. What world am I living in?
Tweet of the Week
So many great candidates for tweet of the week, thanks to the ACM Awards. But this one took the cake. It’s the perfect analogy.
An iTunes Review That Will Make You Face Palm
This was under Sam Hunt’s Montevallo. I…just…I got nothing. What can I say to this?
That’s it for the Hodgepodge this week! Be sure to sound off in the comments!